Leads that stick.
Persistent Policies generates high-intent, call-verified leads and routes them in real time to the agencies that close them, optimized live on the only number that matters: cost per acquisition, not clicks.
We sell
outcomes,
not clicks.
Three rules we don’t break, even when cheaper volume is on the table.
- 01
Quality over volume
Anyone can hand you cheap clicks. We optimize for the leads that actually pick up, qualify, and convert, because that’s the only volume that pays.
// - 02
Optimize live
Lead markets move by the hour. We don’t set-and-forget. We watch source quality and cost per acquisition intraday, and move budget to what’s working right now.
// - 03
Measure on outcomes
Not clicks, not raw call counts. Closed business. We wire real outcomes back to the source, so every dollar is judged on the leads that became customers.
//
Five parts.
One lead-gen
engine.
We don’t sell clicks by the thousand. Every engagement is built around the metric that pays you back (cost per acquisition) and the leads that actually convert.
- S/01
Lead Generation
We run multi-channel paid acquisition (Google Ads Search & Performance Max, call campaigns, and more), engineered to produce high-intent inbound calls, not cheap form-fills.
- Google Ads
- Search & PMax
- Call campaigns
- Creative testing
- S/02
Call Tracking & Routing
Every click and call is tracked and routed in real time through CallGrid: dynamic numbers, the right buyer matched to the right call, no good lead left on the table.
- CallGrid
- Dynamic numbers
- Real-time routing
- Dispositions
- S/03
Live Optimization
Lead economics shift by the hour. We optimize bids, budgets, and sources intraday against cost per acquisition, scaling what converts and cutting what doesn’t.
- Intraday bidding
- Source-level CPA
- Budget pacing
- Waste cutting
- S/04
Conversion Measurement
We close the loop. Real outcomes (qualified calls and policies sold) are fed back into the ad platforms via offline conversion import, so bidding learns from revenue, not vanity metrics.
- Offline conv. import
- GCLID capture
- Outcome tracking
- Attribution
- S/05
Buyer Delivery
We match every lead to the agency most likely to close it, deliver on your caps and hours, and feed quality signals back so the whole system keeps getting sharper.
- Buyer matching
- Volume & caps
- Quality feedback
- Delivery SLAs
Need a specific vertical? We’ll build the funnel.
Numbers that hold
when the
spend scales.
“[CONFIRM real quote] They don’t send junk to hit a number. The calls come in qualified, on the hours we asked for, and our agents actually close them.”
The loop,
in four moves.
It never really stops. The loop runs continuously, and every call teaches the next bid, so the system compounds instead of resetting.
- IPaid acquisition
Source
We stand up campaigns where the high-intent demand is: Google Ads Search and Performance Max, call campaigns. We target the searches that signal someone ready to talk right now.
Google Ads Search & PMax Call campaigns - IICall tracking
Capture
Every click and call is instrumented through CallGrid: dynamic numbers, GCLID capture, full call recording. Nothing about the lead is left to a guess.
CallGrid Dynamic numbers GCLID capture - IIIReal-time match
Route
Each inbound call is routed in real time to the buyer most likely to close it, matched on vertical, hours, and capacity, with no good lead left waiting.
Real-time routing Buyer matching Caps & hours - IVClosed-loop bidding
Optimize
Real outcomes (qualified calls and policies sold) flow back into Google Ads via offline conversion import. Smart Bidding learns from revenue, and cost per acquisition keeps dropping.
Offline conv. import Outcome data CPA optimization
Make
your leads
stick.
Tell us the vertical and the volume you need. We’ll tell you what we can deliver, and the cost per acquisition we can hit.
Onboarding buyers
for Q3 2026.
Chicago, IL